Nike is a world leader in sports footwear and apparel with a legendary history. Through the years, Nike has amassed volumes of images and other digital assets documenting their marketing campaigns and products. The Digital Brand team is the custodian of this massive repository.
Recently, Nike made a significant investment in a digital asset management technology platform to house their assets. To fully realize the benefits of this purchase, Nike needed to drive adoption to all ends of the business. Reporting on and monitoring usage proved to be the key success factor maximizing utilization.
Enter Axian and its Business Intelligence team.
In close collaboration with Nike, Axian developed a graphical reporting platform to allow business leaders a visual way to track the DAM ap-plication rollout.
The team utilized its best practice knowledge and framework to ex-tract large amounts of data and transform it into meaningful information.
- Dramatically improved time to market – Reports previously requiring weeks, became available to users on-demand.
- Increased data quality – Reliability was drastically improved through the elimination of manual processes.
- A more agile business– Previously unavailable metrics became readily accessible through the new flexible platform.
Through the application of Axian’s BI processes, Nike achieved total transparency to their digital asset management platform roll out.
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